The artwork and showroom design for the new Rapala VMC Corporation headquarters in Helsinki together with Studio Ripatti
The showroom design got it's influence from the great seas, busy fish schools and floating ice rafts. As you enter the Rapala showroom you find yourself face to face with a centerpiece that's an over 3 meters wide art installation made out of 3000 classic Rapala fishing lures. Round showcases float around the showroom space like ice cubes on a sea surface... and Teemu's interpretations of Rapala's three classic fishing lures commissioned few years back found their way on the walls of Rapala conference rooms in a new format.
Rapala VMC Corporation is the world's largest lure manufacturer and fishing tackle distributor, operating in 38 countries.